404 Day: Taste The Block

Atlanta, get ready for one of the best events in the ATL! And yes!! We will BE IN THE BUILDING!

Impossible Foods and Atlanta’s own rap legend Big Boi team up for the ultimate 404 Day celebration: “Impossible x Big Boi: 404 Taste the Block”.

Come experience a full day of live music, craveworthy eats powered by Impossible Foods’ plant-based proteins, interactive experiences, and one-of-a-kind surprises!

This free, one-day-only event is open to the public from 11 a.m.–7 p.m. on Saturday, April 4. The block party gives everyone a taste of what makes Atlanta so special, including:

• Live performance by Big Boi
• High-energy drumline performance to hype the crowd at 4:04 p.m.
• Impossible Foods food truck serving the exclusive “Big Boi Double Smash Burger”
• 20+ Smorgasburg vendors serving local favorites with an Impossible twist
• Custom hats and totes with on-the-spot airbrushing
• Barbershop, hair tinsel and glitter tattoos stations
• Festival-style photo ops and Pop-a-Shot hoop challenge
• DJ spinning throughout the day

           And so much more!!

Beat us there don't meet us there!!